J.Crew—Paris
Event Branding, Concept and Design
Jenna spoke of receiving letters from her family in par avion envelopes while having le goûte; an after school snack consisting of a baguette and chocolate. With the opening of J.Crew in Paris her memories are brought back to life. Local baguettes are paired with chocolate bars from New York and delivered to editors during snack time inviting them to various launch events.